We in Radio Sai are simply overwhelmed by the response we
have been receiving for our new venture. Your Ananda is our
tonic, spurring us to do more, and still more!
It is kind of interesting. These days, the Media generally
goes solidly for "sensational news". As late Sri
V.K.Narasimhan, veteran journalist and formerly Editor of
Sanathana Sarathi often used to say: When dog bites man it
is not news, but when man bites dog it is hot news! Reading
some of the stuff that is printed one wonders whether people
are even inventing stories of "man biting dog"!
Recently a highly respected newspaper in India, The Hindu,
celebrated its 125th anniversary. It was started in late nineteenth
century by half a dozen people with a capital of just one
and three quarters of a rupee. With that money, one cannot
even buy a loaf of bread, today. But way back, this was enough
to print the first edition: a print run of 80 copies. Today,
The Hindu's circulation is touching a million. Two principles
have characterized this newspaper all along - justice and
fair play. But generally speaking, all that has been given
the go by in most parts of the world, including by newspapers
that once used to command respect. As in sports, money is
responsible for this unwanted and unbecoming change. If you
ask any Editor of today, he would say, "Look, righteousness
is no longer readable." In fact, Sri V.K.Narasimhan often
used to play with the words "readable righteousness"
and "making righteousness readable".
Mercifully, we are not bothered by all that for the simple
reason: we are not tied to money. Our job is not to generate
money, achieve publicity and goals akin. All we seek to do
is to spread Ananda. With Swami's blessings and guidance,
that is easy and such an enjoyable pursuit too. So we are
at it all the time, and do not bother about vacation, rest,
and things like that. Swami often says, "Change of work
is rest for Me!" His constant example is what drives
the adrenalin in all of us.
The wonderful response we have been getting from all over
is a clear signal that there is in fact a tremendous hunger
for righteous news. It is proof enough that people do want
to hear about good and noble things. To declare that people
are no longer interested in that kind of stuff is sheer sham.
So thanks again and keep up the support, helping us to serve
God bless; Jai Sai Ram.